Welcome to the Party

We are a Brooklyn-based creative collective founded by Toni Frio, Notta Wrd, and JSMR mixing music and culture. The collective produces genre-blending beats, curates live events like Infused Brunch, and collaborates globally with artists for albums, soundtracks, and voice acting. ROTY COLLECTIONS also explores fashion, tech, digital art, community-building, sound experimentation, surreal visuals, and cultural storytelling. Their brand identity is rooted in authenticity, versatility, and elevating underground talent across music and media platforms.